Wow, It's hard to believe that I've already been here in Napa for a month...and what a month it has been. I have visited numerous wineries, businesses, parties and tastings, along with hitting the streets on the business front feeling my way through the myriad of connections and referrals.
As I sit here with almost 100 various personal and business cards I've gathered splayed across my desk, I quickly realize this is definitely a town of who you know more than what you know. Once you discover the right 'who', the 'what' definitely helps. But, this is a social town (go figure) and people love their events or parties. You've heard the term 'six degrees of separation'...? Well, here, it is more like two degrees of separation and you never know who is sitting next to you or listening in. Better mind my 'P's and Q's' as they say. Also, the old adage, "work hard, play hard" could not be more appropriate than it is here in Napa...and they do both very well.
Anyway, my highlights so far are as follows:
Comp Wine Tastings - if you are in the "trade" out here with a business card, all wine tastings are complimentary for you and a guest. Not only that, but often you get to taste the stuff under the counter that most never see. Huge perk.
Vintners event at SF City Hall - through a referral and connection I met at a wine bar, I was fortunate enough to be invited to a Napa Valley Vintners (NVV) trade event where they showcase all of their premium wines. Talk about a kid in a candy store...eeesh, that was fun. In addition, they asked me to work the consumer charity event that evening as the host Sommelier to assist guiding everyone around the event. A full day of wine and high-society social activity.
St. Patrick's Day private party - from an wine estate owner I met at the NVV event (Bart O'Brien of O'Brien Estate Wines), he invited me to their annual holiday event featuring traditional Irish food and fare. Not only were the wines phenomenal, but the entire experience was a blast. Made some additional key connections as well.
Wineries less traveled - there is no substitute for being here learning the locals' ropes. There are so many great wines being made that you'll never hear of because there do NOT want to be on the tourist trail. Many of these are by appointment only and/or by trade reference only and not open to the general public. This is going to be a lot of fun pursuing.
Touring around the back roads - I have had and absolute blast in my little coupe sports car zipping around the hills and back roads exploring new areas. Not only do you discover some remote wineries, but the drives in general are just spectacular. Open spaces, hills, mountains, tree-lined windy roads...all a treat. I do this once every few days just to get out and about.
Taylor's Refresher restaurant - little did I know what an icon this was. Originally from St. Helena up north a bit, Taylor's has been a landmark since 1949 serving specialty greasy spoon 'diner' type dishes. They just opened one up in downtown Napa and it is jammed packed every hour of the day. Burgers, chicken, fish, fries, shakes, sandwiches, fish tacos, etc. and a good selection of wines and beer to boot...I eat there about twice a week.
The weather and lack of major freeways - what's not to like...sunny and warm in the day and cool clear evenings. With no major highways, all you have to do is know when to stay off the single busy roads during their "rush hours" and it is a piece of cake. I know during 'high-season' things change, but a far cry from I-5 or 405 when down south.
That about wraps the first month for me. Now all I have to do is find the right work that can keep me here to fully enjoy it. I hate when work and money get in the way of my fun. Oh well, time to hit the streets again. I'll report back in April.
Till the next sip, swirl ya' later!
JM
Chief Wino
Wednesday, March 26, 2008
Tuesday, February 26, 2008
Napa Bound
Well, it has finally happened...I'm making the move to Napa. Or, as an old Irish saying goes, "I'm throwing my hat over the wall" (in reference to a large wall in Ireland that once you threw your favorite hat over, you were forced to scale it at all costs to retrieve it).
I could no longer resist the pull to follow my passion, my personal interests and my business prowess to get directly involved with the wine industry. I've been dabbling in and around the industry for a couple of years both as an enthusiast and with various small business ventures. I've gained some valuable experience with online marketing, community forums, and meeting some great people at the local wine shops. And, I went through levels I&II of my sommelier certificate training to get the technical experience needed to round out my knowledge. Now it is time to put all of this to good use.
It looks as though I will be working directly with a new winery (yet to be appointed) in Napa that is exciting, growing, and wishing to make a big splash in the area. They have a great name, label, and owners that are producing a world-class set of wines ready to take the market by storm. The opportunity seems as great as the label with a wealth of growth potential in all of the areas of selling wine directly to the consumer. These wines are not available at restaurants or stores and present a challenge to create a wide consumer alliance directly from the winery itself... everything I know and love to do.
So, as I make the trek up the coast to the Napa valley, I hope discover the following:
Working directly with my wine passion - those that seem to be most successful in life are doing what they love in an industry that suits them
Living the heart of wine country - the beauty, the terrain, the smells, the peace, one big ahhhhhhh
Learning wine from the inside out - nothing can prepare you or inform you better than working directly at the source
Part of growing a new concept - one word, opportunity
Connections - in just a few trips to the valley setting things up, you quickly realize it is who you know up there
Quality of life - there is just an air about it there that exudes class and quality (once you get past some of the snobbery)
Change of pace - no major highways or big city living, lots of countryside charm
Food & Wine Mecca - no one combines the style, the quality and the depth of the entire food and wine experience than Napa
A place to store my wine - maybe I'll finally be able to land my wine collection where I can access it on a regular basis
So, off I go...to the wild green yonder. It will take a few weeks to get settled, but I hope to report back as soon as I get my footing there. By then I can disclose where I landed and invite all of you to visit the new winery.
Remember, it's all in who you know...you know who to ask for now.
Till the next sip...swirl ya' later,
JM
Chief Wino
I could no longer resist the pull to follow my passion, my personal interests and my business prowess to get directly involved with the wine industry. I've been dabbling in and around the industry for a couple of years both as an enthusiast and with various small business ventures. I've gained some valuable experience with online marketing, community forums, and meeting some great people at the local wine shops. And, I went through levels I&II of my sommelier certificate training to get the technical experience needed to round out my knowledge. Now it is time to put all of this to good use.
It looks as though I will be working directly with a new winery (yet to be appointed) in Napa that is exciting, growing, and wishing to make a big splash in the area. They have a great name, label, and owners that are producing a world-class set of wines ready to take the market by storm. The opportunity seems as great as the label with a wealth of growth potential in all of the areas of selling wine directly to the consumer. These wines are not available at restaurants or stores and present a challenge to create a wide consumer alliance directly from the winery itself... everything I know and love to do.
So, as I make the trek up the coast to the Napa valley, I hope discover the following:
Working directly with my wine passion - those that seem to be most successful in life are doing what they love in an industry that suits them
Living the heart of wine country - the beauty, the terrain, the smells, the peace, one big ahhhhhhh
Learning wine from the inside out - nothing can prepare you or inform you better than working directly at the source
Part of growing a new concept - one word, opportunity
Connections - in just a few trips to the valley setting things up, you quickly realize it is who you know up there
Quality of life - there is just an air about it there that exudes class and quality (once you get past some of the snobbery)
Change of pace - no major highways or big city living, lots of countryside charm
Food & Wine Mecca - no one combines the style, the quality and the depth of the entire food and wine experience than Napa
A place to store my wine - maybe I'll finally be able to land my wine collection where I can access it on a regular basis
So, off I go...to the wild green yonder. It will take a few weeks to get settled, but I hope to report back as soon as I get my footing there. By then I can disclose where I landed and invite all of you to visit the new winery.
Remember, it's all in who you know...you know who to ask for now.
Till the next sip...swirl ya' later,
JM
Chief Wino
Monday, January 28, 2008
A Whirlwind Napa/Sonoma Adventure
Just back from a week on the road to the Napa/Sonoma area on business and mixing in a little pleasure along the way. Made all the appointments, packed up the Jeep, loaded the cooler, got the maps out and hit the road for the 10 hour journey through California.
I thought I'd share some of my visits along the way and maybe give some insights to some lesser known places. Now, this is probably my 12th trip to the region, and I always seem to find some gems that I've missed in the past. This trip was no exception.
Here's a summary of where I went and what I found:
January is not the ideal time to visit - the vines are all pruned, the weather was cold and wet, the towns were sleepy and many things were closed. The upside is that you have less people to contend with and most of the wineries are glad to see you in their tasting rooms. Also, the rates are a lot lower and you can find really good deals all around.
The Silverado Trail is one of my favorite places on earth - arguably, this little trail just east of the main Napa road produces some of the best wines in the world. With the best parts of Oakville, Rutherford, St. Helena, and Stags Leap districts, the "Who's Who" of wines is at every turn. If you have not done this trail, it is a must next time you are there. Just note that most of the wineries require appointments these days, but there are also plenty that still don't. Call ahead.
Surprised to see so many new properties & tasting rooms - names like Alpha & Omega, Black Stallion, Darioush, Round Pond, and Frank Family were refreshingly progressive in their visions and bring a nice air of newness to the region. Although quite self-absorbed with their style, money and success, Darioush does make some outstanding reds.
Stay in Sonoma, not Napa - we enjoyed basing in Sonoma way better than Napa. The Plaza has a ton of nice shops and restaurants and the people are very welcoming. It is a short drive to the Napa area and there are a ton of places to see north and west of Sonoma as well. Overall a much more central location to more of everything.
Be organized and prioritize - with well over 400 wineries, the task of what to do/see is daunting. I believe the best thing to do is figure out which region(s) you want to see and map it out ahead of time. If you are in to reds, do the Silverado Trail. Whites, get to Russian River Valley. Overall entertainment factor, mid-Hwy 29 north of Napa proper. Leave plenty of room to be flexible as you will come across places to stop all the time. Call and make several appointments at the wineries you have to see and make various stops around that.
Places you have to see/do - tough to put a summary together as there are so many good spots and it is very individual as well. But if I had to list a few, here goes:
Sterling Vineyards - fun tram to ride, great tours and decent wines
A Champagne tour - there are several to choose from...Gloria Ferrer, Domaine Carneros, Mumm...to name a few, but it is must-do. Very fascinating how it all works.
Jordan Winery Estate Tour - by appointment only and they only take 12 people. It is a great story/tour and the estate is grand.
Copia - in downtown Napa, this culinary, wine and art center is pretty cool. You don't need a lot of time there, but worth a peek.
Hess Collection Estate - located on the west slope of Napa in Mt. Veeder, this is one of my favorite wineries and art museums. Plus their wines are very good and reasonably priced.
Other favorite wineries/tastings - ZD Wines, Quintessa, Jospeh Phelps, Chateau St. Jean, Ferrari-Carano, Jacuzzi, Artesa, Silverado.
Viansa Italian Market - right as you come in the valley from S.F. just outside of Sonoma, one of the first places you'll see is this winery/market. Stop either on the way or the way out, but they have great foods, dips, sauces and their wines are quite nice as well.
Rutherford Grill at lunchtime - right in the heart of the main Hwy 29 drag this is a great casual dining spot to see and be seen. Make reservations or get there before noon or no seats to be had. I like sitting at the bar and people watching.
Well, that's the scoop from your on the ground reporter. I am sure to have left a lot out, but everyone has their favorite spots. Still lots to see and do...just an excuse to get back up there again soon.
Who knows, maybe I'll end up being planted there for good...one can only hope.
Until the next sip...swirl ya' later.
JM
Chief Wino
I thought I'd share some of my visits along the way and maybe give some insights to some lesser known places. Now, this is probably my 12th trip to the region, and I always seem to find some gems that I've missed in the past. This trip was no exception.
Here's a summary of where I went and what I found:
January is not the ideal time to visit - the vines are all pruned, the weather was cold and wet, the towns were sleepy and many things were closed. The upside is that you have less people to contend with and most of the wineries are glad to see you in their tasting rooms. Also, the rates are a lot lower and you can find really good deals all around.
The Silverado Trail is one of my favorite places on earth - arguably, this little trail just east of the main Napa road produces some of the best wines in the world. With the best parts of Oakville, Rutherford, St. Helena, and Stags Leap districts, the "Who's Who" of wines is at every turn. If you have not done this trail, it is a must next time you are there. Just note that most of the wineries require appointments these days, but there are also plenty that still don't. Call ahead.
Surprised to see so many new properties & tasting rooms - names like Alpha & Omega, Black Stallion, Darioush, Round Pond, and Frank Family were refreshingly progressive in their visions and bring a nice air of newness to the region. Although quite self-absorbed with their style, money and success, Darioush does make some outstanding reds.
Stay in Sonoma, not Napa - we enjoyed basing in Sonoma way better than Napa. The Plaza has a ton of nice shops and restaurants and the people are very welcoming. It is a short drive to the Napa area and there are a ton of places to see north and west of Sonoma as well. Overall a much more central location to more of everything.
Be organized and prioritize - with well over 400 wineries, the task of what to do/see is daunting. I believe the best thing to do is figure out which region(s) you want to see and map it out ahead of time. If you are in to reds, do the Silverado Trail. Whites, get to Russian River Valley. Overall entertainment factor, mid-Hwy 29 north of Napa proper. Leave plenty of room to be flexible as you will come across places to stop all the time. Call and make several appointments at the wineries you have to see and make various stops around that.
Places you have to see/do - tough to put a summary together as there are so many good spots and it is very individual as well. But if I had to list a few, here goes:
Sterling Vineyards - fun tram to ride, great tours and decent wines
A Champagne tour - there are several to choose from...Gloria Ferrer, Domaine Carneros, Mumm...to name a few, but it is must-do. Very fascinating how it all works.
Jordan Winery Estate Tour - by appointment only and they only take 12 people. It is a great story/tour and the estate is grand.
Copia - in downtown Napa, this culinary, wine and art center is pretty cool. You don't need a lot of time there, but worth a peek.
Hess Collection Estate - located on the west slope of Napa in Mt. Veeder, this is one of my favorite wineries and art museums. Plus their wines are very good and reasonably priced.
Other favorite wineries/tastings - ZD Wines, Quintessa, Jospeh Phelps, Chateau St. Jean, Ferrari-Carano, Jacuzzi, Artesa, Silverado.
Viansa Italian Market - right as you come in the valley from S.F. just outside of Sonoma, one of the first places you'll see is this winery/market. Stop either on the way or the way out, but they have great foods, dips, sauces and their wines are quite nice as well.
Rutherford Grill at lunchtime - right in the heart of the main Hwy 29 drag this is a great casual dining spot to see and be seen. Make reservations or get there before noon or no seats to be had. I like sitting at the bar and people watching.
Well, that's the scoop from your on the ground reporter. I am sure to have left a lot out, but everyone has their favorite spots. Still lots to see and do...just an excuse to get back up there again soon.
Who knows, maybe I'll end up being planted there for good...one can only hope.
Until the next sip...swirl ya' later.
JM
Chief Wino
Monday, December 31, 2007
2008 Wine "Resolutions"
Since most of us cannot keep our New Year's resolutions, or we've 'resolved' NOT to have resolutions in the first place, I thought I'd throw together a more poignant list of what it is I'd like to achieve with my wine savviness. Now this does not mean that I will not concoct some personal list of things I'd like to achieve in 2008...I actually like resolutions in the form of goals...but I do want to separate my wine category as there is so much to learn. So as I've learned more of what I actually don't know, I feel it appropriate to fill the gaps in my wine repertoire. Here goes...
1. Learn more about food and wine combining. I still think this is a hugely under-rated subject and most can benefit from learning good combinations.
2. Explore Australian wines more. The volume and variety coming out of Australia these days is growing rapidly and they are making some VERY interesting wines.
3. Visit a region that I have not been to yet. The top two on the list would be Tuscany or Bordeaux.
4. Revamp my wine cellar and drink the ones ready to go. Problem here is that I believe I have more wine that needs drinking than I have either friends or time...OK, not such a big problem.
5. Work more directly with wineries in reaching the general public. There is a huge opportunity for people to discover lesser-known great wines.
6. Drink a lot more Riesling and learn more about this noble grape. It is one of the most food-friendly grapes around and I've only scratched the surface of its potential.
7. Discover more of the great wines and values of Spain and Portugal. I love all the indigenous varietals there and it is truly one of the great up-and-coming regions in the world.
8. Go to more wine tastings. Just in my area, there are several stores/shops conducting really nice tastings that are a great way to discover wines that you would not normally encounter.
9. Drink more Champagne (sparkling wines). There is so much good "sparkly" being made all over the world now that I'd be very remiss not to try it more often.
10. Have more home wine parties. I love to entertain and introduce my friends and family to interesting wine and food experiences.
Now that I have put this in 'black and white' for all to see, I feel very compelled to stick to the plans I've set out for my wine adventures. As opposed to my personal goals that I generally keep to myself and stress out to make happen, these might be easier to achieve. At least in looking at this list above, I think it is safe to say that I'll have a hell of a lot more fun sticking to my wine resolutions than my personal ones.
Hmmm, maybe we're on to something here...actually make your resolutions something you enjoy doing...? OK, personal resolution #1 duly noted...9 more to go.
Best wishes to all for a great 2008!
Until the next sip...swirl ya' later,
JM
Chief Wino
1. Learn more about food and wine combining. I still think this is a hugely under-rated subject and most can benefit from learning good combinations.
2. Explore Australian wines more. The volume and variety coming out of Australia these days is growing rapidly and they are making some VERY interesting wines.
3. Visit a region that I have not been to yet. The top two on the list would be Tuscany or Bordeaux.
4. Revamp my wine cellar and drink the ones ready to go. Problem here is that I believe I have more wine that needs drinking than I have either friends or time...OK, not such a big problem.
5. Work more directly with wineries in reaching the general public. There is a huge opportunity for people to discover lesser-known great wines.
6. Drink a lot more Riesling and learn more about this noble grape. It is one of the most food-friendly grapes around and I've only scratched the surface of its potential.
7. Discover more of the great wines and values of Spain and Portugal. I love all the indigenous varietals there and it is truly one of the great up-and-coming regions in the world.
8. Go to more wine tastings. Just in my area, there are several stores/shops conducting really nice tastings that are a great way to discover wines that you would not normally encounter.
9. Drink more Champagne (sparkling wines). There is so much good "sparkly" being made all over the world now that I'd be very remiss not to try it more often.
10. Have more home wine parties. I love to entertain and introduce my friends and family to interesting wine and food experiences.
Now that I have put this in 'black and white' for all to see, I feel very compelled to stick to the plans I've set out for my wine adventures. As opposed to my personal goals that I generally keep to myself and stress out to make happen, these might be easier to achieve. At least in looking at this list above, I think it is safe to say that I'll have a hell of a lot more fun sticking to my wine resolutions than my personal ones.
Hmmm, maybe we're on to something here...actually make your resolutions something you enjoy doing...? OK, personal resolution #1 duly noted...9 more to go.
Best wishes to all for a great 2008!
Until the next sip...swirl ya' later,
JM
Chief Wino
Thursday, December 20, 2007
Bring on the bubbles...tiny bubbles.
Well before the New Year even starts, I've already decided what my first (of many I presume) resolutions will be - Drink more Champagne! Like many resolutions, I've said this before and did not stick to it and I am in such a deficit now that my tombstone should read - "lover of good women (my wife), wine and song...but did not drink enough Champagne damnit!"
So what will make 2008 any different? For starters, I have a new appreciation for sparkling wine and food combinations. I really had no idea that sparkling wine could pair so well with so many foods...especially seafood which I love as well. Second, I've discovered all the other regions that produce very good sparkling wine at very reasonable prices. Cava, Sekt, Asti/Spumante, Prosecco, Cremant along with all the domestic brands that are doing a very good job with sparklers these days. Lastly, more convenient availability on hand. I am committed to always having a bottle chilled and ready to go. In the past, I would only purchase for special occasions and then chill it appropriately. A small separate cooler for this will do the trick. (hey Santa, wink, wink, are you listening...?)
Now, back to the food and sparkling wine thing. To begin with the basics, realize that Champagne is wine, only bubblier, and should be paired appropriately. True Champagne can only come from the Champagne region in Northern France and all others fall in to other 'sparkling wine' categories by country as mentioned earlier. The three main grapes used are Chardonnay, Pinot Noir, and Pinot Meunier. (other countries use various indigenous grape varietals...but that's a whole other story). Blanc de Blancs (lighter body) is derived solely from the white grapes and Blanc de Noir (more weight) is from the Pinot Noir (dark) grape. Rose Champagne (my personal favorite) is mostly from the Pinot Noir grape with a touch of skin color imparted. Sidenote: Brut is drier than "Extra Dry" on labels and 'Vintage' Champagne is labeled with a year only in the years worthy of giving it this designation.
Some of the keys to sparkling wine going so well with food is its light alcohol and is balanced acidity. As with any food and wine combinations, you should pair the weight of the food with the weight of wine. In this case, the weight of the sparkly. Cava and Prosecco are lighter, and Rose and Vintage Champagne are heavier.
Here are some suggestions to pair with Champagne (sparkling wine):
Lighter-body - Cava, Sekt, Prosecco, Blanc de Blancs
- Salads, shellfish (crab/lobster/shrimp), oysters, sushi/sashimi, caviar, ceviche, Goda/Feta cheese
Fuller-bodied - Brut, Vintage, Rose
- roasted lighter meats (duck/poultry or ham), smoked seafoods, salmon, seafood salads/cocktail
Sweeter Champagnes or sparkling reds
- Chocolate, cake, cheesecake
That should give you a good start just in time for the holidays. Or, like me, commit to drinking more sparkling wine altogether, alone or with food.
Cheers! To a happy holiday and a very prosperous 2008!!
Until the next sip...swirl ya' later,
JM
Chief Wino
So what will make 2008 any different? For starters, I have a new appreciation for sparkling wine and food combinations. I really had no idea that sparkling wine could pair so well with so many foods...especially seafood which I love as well. Second, I've discovered all the other regions that produce very good sparkling wine at very reasonable prices. Cava, Sekt, Asti/Spumante, Prosecco, Cremant along with all the domestic brands that are doing a very good job with sparklers these days. Lastly, more convenient availability on hand. I am committed to always having a bottle chilled and ready to go. In the past, I would only purchase for special occasions and then chill it appropriately. A small separate cooler for this will do the trick. (hey Santa, wink, wink, are you listening...?)
Now, back to the food and sparkling wine thing. To begin with the basics, realize that Champagne is wine, only bubblier, and should be paired appropriately. True Champagne can only come from the Champagne region in Northern France and all others fall in to other 'sparkling wine' categories by country as mentioned earlier. The three main grapes used are Chardonnay, Pinot Noir, and Pinot Meunier. (other countries use various indigenous grape varietals...but that's a whole other story). Blanc de Blancs (lighter body) is derived solely from the white grapes and Blanc de Noir (more weight) is from the Pinot Noir (dark) grape. Rose Champagne (my personal favorite) is mostly from the Pinot Noir grape with a touch of skin color imparted. Sidenote: Brut is drier than "Extra Dry" on labels and 'Vintage' Champagne is labeled with a year only in the years worthy of giving it this designation.
Some of the keys to sparkling wine going so well with food is its light alcohol and is balanced acidity. As with any food and wine combinations, you should pair the weight of the food with the weight of wine. In this case, the weight of the sparkly. Cava and Prosecco are lighter, and Rose and Vintage Champagne are heavier.
Here are some suggestions to pair with Champagne (sparkling wine):
Lighter-body - Cava, Sekt, Prosecco, Blanc de Blancs
- Salads, shellfish (crab/lobster/shrimp), oysters, sushi/sashimi, caviar, ceviche, Goda/Feta cheese
Fuller-bodied - Brut, Vintage, Rose
- roasted lighter meats (duck/poultry or ham), smoked seafoods, salmon, seafood salads/cocktail
Sweeter Champagnes or sparkling reds
- Chocolate, cake, cheesecake
That should give you a good start just in time for the holidays. Or, like me, commit to drinking more sparkling wine altogether, alone or with food.
Cheers! To a happy holiday and a very prosperous 2008!!
Until the next sip...swirl ya' later,
JM
Chief Wino
Monday, December 3, 2007
The Wall of Wines
Here in California, we are fortunate enough to have the convenience of purchasing wine and liquor at the local grocer along with doing our regular shopping. I lived in Colorado for several years and was not only disappointed that grocers cannot sell wine, but you cannot even buy wine or liquor (or cars) on Sundays at all! Sacre bleu!! A travesty...but like everything else, you adapt and plan appropriately. I digress...back to my point...the wall of wines at the wine store or grocer...
So, here I am at the local Vons store, and I needed to buy a wine on the fly for certain dish that night. Off to the wine isle. Now keep in mind, Vons is one of the largest retailers of wine in the country and they do a pretty good job of stocking, displaying, and carrying some decent brands at very good prices. They've even done a good job of remodeling some stores here that really focus on wine sales and kiosk displays. At least, as much as you can do without a wine expert at the ready. But here's the rub; as I turned down the 'wine isle', I was met with a true wall of wines from one end of the store to the other. I mean, a real wall top to bottom, front to back, and the deep view isle like something you'd see out of a Alfred Hitchcock movie (Veritgo comes to mind).
I stepped back and thought, "Wow, how does the average consumer make a choice here? Where to even start?" With no help anywhere in sight, I began to think of a better way along with trying to get in to the mind of the consumer and their view of this dilemma. Uh oh, sometimes I hate my entrepreneurial mind...now I'm really in trouble...ugh!
So, here I am, frozen, staring at this wall of wines, looking up and down, right and left, in front of me and behind, thinking, staring, watching, wondering what's next. Then, it occurred to me that most people that go to the grocery store and buying, what else, (eureka!) food. Hmmm, food, wine, convenience, price, all in one place. There's got to be an opportunity here somewhere.
Here's my pitch. When I win the lottery and money is no longer a concern, (clutching my tickets right now...7,16,18,29,46 & 6), I want to present all these grocers with food & wine pairing kiosks to sit right in the middle of the wall of wines. I want to take all of my internet wine experience and bundle it all together to create the perfect virtual wine helper...let's call him 'Johnny' (i.e. Johnny on the spot). With these kiosks, you'd be able to type in "tuna caserole" and get a list of wine options right next to you to buy that will go with that dish. Type in "Merlot" and see dishes you can create to go with your favorite wine. Or, you can type in a variety of requests that involve wine, liquor, food or entertaining and get volumes of info and suggestions along with carefully selected partners to assist in the process. You could also make 'Johnny' available from home so that people could leisurely spend time and/or print out materials to carry while they shop. Point is, you've got a very captive audience and the possibilities are endless.
On second thought, maybe if I present these grocers this idea now, it WILL be like winning the lottery, only better odds. Now if I just had the ultra deep pockets to execute this myself in the first place...chicken or the egg? All right, everyone hold hands and let's pray for the following - 7, 16, 18, 29, 46 & 6.
Until the next sip...swirl ya' later!
JM
Chief Wino
So, here I am at the local Vons store, and I needed to buy a wine on the fly for certain dish that night. Off to the wine isle. Now keep in mind, Vons is one of the largest retailers of wine in the country and they do a pretty good job of stocking, displaying, and carrying some decent brands at very good prices. They've even done a good job of remodeling some stores here that really focus on wine sales and kiosk displays. At least, as much as you can do without a wine expert at the ready. But here's the rub; as I turned down the 'wine isle', I was met with a true wall of wines from one end of the store to the other. I mean, a real wall top to bottom, front to back, and the deep view isle like something you'd see out of a Alfred Hitchcock movie (Veritgo comes to mind).
I stepped back and thought, "Wow, how does the average consumer make a choice here? Where to even start?" With no help anywhere in sight, I began to think of a better way along with trying to get in to the mind of the consumer and their view of this dilemma. Uh oh, sometimes I hate my entrepreneurial mind...now I'm really in trouble...ugh!
So, here I am, frozen, staring at this wall of wines, looking up and down, right and left, in front of me and behind, thinking, staring, watching, wondering what's next. Then, it occurred to me that most people that go to the grocery store and buying, what else, (eureka!) food. Hmmm, food, wine, convenience, price, all in one place. There's got to be an opportunity here somewhere.
Here's my pitch. When I win the lottery and money is no longer a concern, (clutching my tickets right now...7,16,18,29,46 & 6), I want to present all these grocers with food & wine pairing kiosks to sit right in the middle of the wall of wines. I want to take all of my internet wine experience and bundle it all together to create the perfect virtual wine helper...let's call him 'Johnny' (i.e. Johnny on the spot). With these kiosks, you'd be able to type in "tuna caserole" and get a list of wine options right next to you to buy that will go with that dish. Type in "Merlot" and see dishes you can create to go with your favorite wine. Or, you can type in a variety of requests that involve wine, liquor, food or entertaining and get volumes of info and suggestions along with carefully selected partners to assist in the process. You could also make 'Johnny' available from home so that people could leisurely spend time and/or print out materials to carry while they shop. Point is, you've got a very captive audience and the possibilities are endless.
On second thought, maybe if I present these grocers this idea now, it WILL be like winning the lottery, only better odds. Now if I just had the ultra deep pockets to execute this myself in the first place...chicken or the egg? All right, everyone hold hands and let's pray for the following - 7, 16, 18, 29, 46 & 6.
Until the next sip...swirl ya' later!
JM
Chief Wino
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